Arcade Indonesia’s Meteoric Rise
Two buildings, over 60 employees, a handful of interns, 26 brands, several partnership offers turned down, all achieved under 18...
Month: June 2015
McDonald’s Jumps On Board the Mini Drama Bandwagon With Korean McSpicy Campaign
In mid May, McDonald’s Indonesia launched what it calls Korean style McSpicy burger. Fully understanding the aspects of Korean appeal...
When Customer Service Doublespeak Attacks
Many of us have dealt with all kinds of customer service officers, ranging from those who are genuinely helpful to...
