Perhaps Advertising and Science Should Go Out on a Date Some Time
The two days of Citra Pariwara 2014 seminar series are over but there had been plenty of takeaways and several...
Month: November 2014
Brian Charles Capel: Building Trust and Understanding
Leo Burnett's Brian Charles Capel concluded our seminar series with a talk about developing great ideas through client and agency...
James Spendlove Hawkins: Storytelling Across Platforms
As an experienced digital marketer, James Spendlove Hawkins talked about the great marketing revolution in the context of the digitization...
Photos From Citra Pariwara 2014 Day 1
This year's Citra Pariwara kicked off with a talk from Mark Chamberlain of Millward Brown about consumer insights and using...
Richard Nicoll: Ideas That Lead Directly To Sales
There’s a tension between creativity, effectivity measurement, and sales, but for Saatchi & Saatchi’s shopper marketing guy Richard Nicoll, they...
John Galvin: Improving Creativity With Technology
Technology changes and it shapes the industry for the good and bad. Using examples of ads from 1989 and comparing...
Bala Pomaleh: Media and Ideas are Inseparable
With various case studies on creative media strategies to complete the campaign, Bala Pomaleh elaborated how creativity is important even...
VJ Anand: Let’s Change The Way We Work
People's behaviors change, but agencies often don't. The proliferation of gadgets and social media have provided individuals with powerful tools to redefine...
Ben Lightfoot: Embrace the Data
Speaking as a board member of the Effie Awards, Ben Lightfoot introduced how data can help creativity in delivering proven results. In...
Gina Wibowo: Be Creative, Be Bold
Gina Wibowo unfortunately had an accident prior to the event, which required some serious medical attention but surprisingly she decided to...
