Perhaps Advertising and Science Should Go Out on a Date Some Time
The two days of Citra Pariwara 2014 seminar series are over but there had been…
Month: November 2014
Brian Charles Capel: Building Trust and Understanding
Leo Burnett’s Brian Charles Capel concluded our seminar series with a talk about developing great…
James Spendlove Hawkins: Storytelling Across Platforms
As an experienced digital marketer, James Spendlove Hawkins talked about the great marketing revolution in…
Photos From Citra Pariwara 2014 Day 1
This year’s Citra Pariwara kicked off with a talk from Mark Chamberlain of Millward Brown…
Richard Nicoll: Ideas That Lead Directly To Sales
There’s a tension between creativity, effectivity measurement, and sales, but for Saatchi & Saatchi’s shopper…
John Galvin: Improving Creativity With Technology
Technology changes and it shapes the industry for the good and bad. Using examples of…
Bala Pomaleh: Media and Ideas are Inseparable
With various case studies on creative media strategies to complete the campaign, Bala Pomaleh elaborated…
VJ Anand: Let’s Change The Way We Work
People’s behaviors change, but agencies often don’t. The proliferation of gadgets and social media have provided…
Ben Lightfoot: Embrace the Data
Speaking as a board member of the Effie Awards, Ben Lightfoot introduced how data can help…
Gina Wibowo: Be Creative, Be Bold
Gina Wibowo unfortunately had an accident prior to the event, which required some serious medical attention…