Perhaps Advertising and Science Should Go Out on a Date Some Time
The two days of Citra Pariwara 2014 seminar series are over but there had been plenty of takeaways and several...
The two days of Citra Pariwara 2014 seminar series are over but there had been plenty of takeaways and several...
Leo Burnett's Brian Charles Capel concluded our seminar series with a talk about developing great ideas through client and agency...
As an experienced digital marketer, James Spendlove Hawkins talked about the great marketing revolution in the context of the digitization...
This year's Citra Pariwara kicked off with a talk from Mark Chamberlain of Millward Brown about consumer insights and using...
There’s a tension between creativity, effectivity measurement, and sales, but for Saatchi & Saatchi’s shopper marketing guy Richard Nicoll, they...
Technology changes and it shapes the industry for the good and bad. Using examples of ads from 1989 and comparing...
With various case studies on creative media strategies to complete the campaign, Bala Pomaleh elaborated how creativity is important even...
People's behaviors change, but agencies often don't. The proliferation of gadgets and social media have provided individuals with powerful tools to redefine...
Speaking as a board member of the Effie Awards, Ben Lightfoot introduced how data can help creativity in delivering proven results. In...
Gina Wibowo unfortunately had an accident prior to the event, which required some serious medical attention but surprisingly she decided to...