Photos From Citra Pariwara 2014 Day 1

This year’s Citra Pariwara kicked off with a talk from Mark Chamberlain of Millward Brown about consumer insights and using the right tools to produce meaningful ads, followed by TBWA Malaysia’s VJ Anand and senior marketer Gina Wibowo. Ben Lightfoot of Publicis spoke about using data to create effective works, and the day ended with Carat’s Bala Pomaleh discussing about the integral use of media.

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Aulia Masna

Pretty much anything you want to do in life involves a pitch, so why not dig deeper into the world where everything hinges on the pitch? Advertising is not just an industry, it's a lifeline of many industries. See it, love it, hate it, embrace it, criticize it, do it.

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