In a break with tradition, the president jury of each judging panel for this year’s Citra Pariwara awards gave their statements on video instead of in person, partly because not everyone was anticipated to be present during the awarding, but mostly to introduce something different and new to the festival.
The decision to produce and use the videos to introduce each major category through video statements proved clever as not only was president jury of panel 1, JWT’s Lo Sheung Yan, had a flight to catch prior to the awarding night, the city had a major storm throughout the afternoon that heavily affected traffic and significantly delayed the arrival of many of the judges to the venue.
Though this year the agencies have produced some of the best ads ever released across all medium, it wasn’t all rosy as the judges expressed some disappointments in a number of categories specifically in Daun Muda, the category for young guns, and Media. Fortunately they were excited at the prospect of the incoming talents to the industry as the student entries showed a lot of promise in expressing their creativity. It was also encouraging to hear that in some categories, the judges deemed the winners worthy to be considered for regional submissions.
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— January 21, 2020
Addiction.id-Jakarta. Menjadi masyarakat bermobilitas tinggi di era ini merupakan suatu tantangan. Terlebih menyoal menajemen waktu untuk makan. Tak jarang, banyak orang yang nyaris mengabaikan makan. Melihat fenomena itu, GrabFood hadir untuk mendukung setiap orang demi mewujudkan Gerakan Jangan Lupa Makan di tanah air. Sebagaimana umumnya diketahui, makanan merupakan sumber energi utama untuk beraktivitas dalam kehidupan…
— January 18, 2020
Addiction.id-Jakarta. Facebook dikabarkan membatalkan rencana membuat WhatsApp ditempeli iklan. Sebab, baru saja Facebook membubarkan tim yang mengembangkan layanan iklan di WhatsApp. Kendati begitu, Facebook masih berencana untuk memasukkan iklan pada fitur Status WhatsApp. Namun hingga saat ini, layanan pesan instan tersebut masih bebas iklan. Sebagaimana diberitakan The Wall Street Journal, juru bicara WhatsApp menolak berkomentar…
— January 16, 2020
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Yoga Adhitrisna was one of the biggest names that came out of the 2014 presidential campaign. He and his company, Berakar Komunikasi, had produced one of the most prominent and wildly popular materials in support of now President Joko Widodo. The Tintin-inspired campaign also propelled the company to be one of the most successful at…
Shortage of talent seems to be a never-ending issue for a lot of industries and within the advertising scene, this is especially so given the rise in alternative positions in the digital space requiring similar talents, in addition to the increasing number of companies within the industry itself. To combat this challenge, P3I Jakarta plans…
Technology, the media, and content are the three most influential aspects affecting Indonesia’s advertising landscape according to Dentsu Strat CEO Janoe Arijanto. To be able to harness the emerging consumer patterns and preferences, agencies must understand the shift and pay attention to market behavior when addressing the needs of their clients. Television and print may…