For its Valentine’s Day campaign Nissan released a video on YouTube which resembles more like those heart wrenching tearjerker ads that we see from Thailand. The video is part of Nissan’s Love Route program promoting a fun filled day trip with the family.
The video, titled Family Driver, tells a story about a family of four from the perspective of the driver who’s been with them for quite some time and feels that he’s more connected than just being an employee. As a driver, he’s privy to all sorts of conversations, questions, and concerns that the family has over each other which leaves himself feeling uneasy.
A minor issue but perhaps it might have been better had the Nissan logo not been present in the ad at all until the full branding at the close.
September 21, 2016
March 10, 2016
— September 21, 2016
Pada tanggal 18 Agustus 2016, Dewan Standar Akuntansi Keuangan Ikatan Akuntan Indonesia (DSAK IAI) mengeluarkan Exposure Draft Pernyataaan Standar Akuntansi Keungan (PSAK) 70: Akuntansi Aset dan Liabilitas Pengampunan Pajak, yang bertujuan untuk mengatur perlakuan akuntansi atas asset dan liabilitas yang timbul dari pengampunan pajak, sesuai dengan UU No. 11/2016 tentang “Pengampunan Pajak” Dalam ED PSAK…
— April 18, 2016
The road to Cannes Lions 2016 is now open and young creative professionals working in communications agencies are encouraged to apply to participate in the Young Lions competition to represent Indonesia. [Post updated with a new closing date] The Young Lions competition is a great opportunity for industry cubs to experience the global creative scene…
— April 13, 2016
The biennial Asia Pacific Media Forum is back this year, scheduled to be held in Bali Nusa Dua Convention Center from 11 May until 13 May with dozens of speakers from the advertising, marketing, media, and communications industries as well as the technology sector. The event, which had been around since 2005 provides a platform…
Yoga Adhitrisna was one of the biggest names that came out of the 2014 presidential campaign. He and his company, Berakar Komunikasi, had produced one of the most prominent and wildly popular materials in support of now President Joko Widodo. The Tintin-inspired campaign also propelled the company to be one of the most successful at…
Shortage of talent seems to be a never-ending issue for a lot of industries and within the advertising scene, this is especially so given the rise in alternative positions in the digital space requiring similar talents, in addition to the increasing number of companies within the industry itself. To combat this challenge, P3I Jakarta plans…
Technology, the media, and content are the three most influential aspects affecting Indonesia’s advertising landscape according to Dentsu Strat CEO Janoe Arijanto. To be able to harness the emerging consumer patterns and preferences, agencies must understand the shift and pay attention to market behavior when addressing the needs of their clients. Television and print may…