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Nissan Releases Tearjerker Video for Valentine’s Day

— February 18, 2016

For its Valentine’s Day campaign Nissan released a video on YouTube which resembles more like those heart wrenching tearjerker ads that we see from Thailand. The video is part of Nissan’s Love Route program promoting a fun filled day trip with the family.

The video, titled Family Driver, tells a story about a family of four from the perspective of the driver who’s been with them for quite some time and feels that he’s more connected than just being an employee. As a driver, he’s privy to all sorts of conversations, questions, and concerns that the family has over each other which leaves himself feeling uneasy.

A minor issue but perhaps it might have been better had the Nissan logo not been present in the ad at all until the full branding at the close.

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Aulia Masna

Pretty much anything you want to do in life involves a pitch, so why not dig deeper into the world where everything hinges on the pitch? Advertising is not just an industry, it's a lifeline of many industries. See it, love it, hate it, embrace it, criticize it, do it.

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