Spikes Asia 2015 was a tough competition for Indonesian entrants but we did not come home empty handed as Lowe and Leo Burnett brought home trophies in the main categories while Mirum Jakarta took the silver award in Young Spikes.
Lowe managed to score the Grand Prix in the print category with its PureIt campaign for Unilever which also won gold at Citra Pariwara last year. The Roy Wisnu-led team produced two ads that depict seemingly unassuming rural and urban sceneries but deliver a powerful message through the product’s branding and tagline. Lowe’s PureIt ads also took out Gold Spike Campaign in the print & poster craft category.
Leo Burnett Indonesia’s Bloodbook Facebook app for blood donors earned the agency a Bronze Spike for promo and activation, in a field dominated by Australian winners. By turning Facebook into a database of willing blood donors for the Indonesian Red Cross, the Red Cross would be able to quickly match patients to donors who are likely to be friends the recipients. At Citra Pariwara last year, the app, which won gold, helped Leo Burnett to be named as the digital agency of the year.
In the Young Spikes competition, Indonesia was not as fortunate as last year but still took home the silver award thanks to Mirum Jakarta’s graphic designer Michelle Setiawan and senior account executive Kevin Wijaya. The gold this year went to JWT Singapore while bronze went to Grey Group Singapore.