The theme for this year’s Citra Pariwara advertising festival is “Return on Ideas” which centers around the results and feedback generated from the implementation of creative ideas. While this does not affect considerations for works submitted for awards, it’s the underlying issue for the event’s seminars which will take place on 26-27 November.
We spoke to Leo Burnett’s head of strategy, Henry Manampiring, who is in charge of external communications for the festival, about what the theme means for the event and what the organizers of Citra Pariwara hope attendees will take away from the seminars.
In short, the proliferation of technology has allowed creative campaigns to be far more measurable than ever and some in the industry may think that the ability to quantify creative outputs may impose a limit on imagination and exploration. However, this relationship between creativity and measurement can actually be mutually beneficial as consumer behavior data will allow more appropriate and more relevant creative outputs to be produced and therefore deliver better results.
— September 21, 2016
Pada tanggal 18 Agustus 2016, Dewan Standar Akuntansi Keuangan Ikatan Akuntan Indonesia (DSAK IAI) mengeluarkan Exposure Draft Pernyataaan Standar Akuntansi Keungan (PSAK) 70: Akuntansi Aset dan Liabilitas Pengampunan Pajak, yang bertujuan untuk mengatur perlakuan akuntansi atas asset dan liabilitas yang timbul dari pengampunan pajak, sesuai dengan UU No. 11/2016 tentang “Pengampunan Pajak” Dalam ED PSAK…
— April 18, 2016
The road to Cannes Lions 2016 is now open and young creative professionals working in communications agencies are encouraged to apply to participate in the Young Lions competition to represent Indonesia.
— April 13, 2016
The biennial Asia Pacific Media Forum is back this year, scheduled to be held in Bali Nusa Dua Convention Center from 11 May until 13 May with dozens of speakers from the advertising, marketing, media, and communications industries as well as the technology sector.
Yoga Adhitrisna was one of the biggest names that came out of the 2014 presidential campaign. He and his company, Berakar Komunikasi, had produced one of the most prominent and wildly popular materials in support of now President Joko Widodo. The Tintin-inspired campaign also propelled the company to be one of the most successful at…
Shortage of talent seems to be a never-ending issue for a lot of industries and within the advertising scene, this is especially so given the rise in alternative positions in the digital space requiring similar talents, in addition to the increasing number of companies within the industry itself. To combat this challenge, P3I Jakarta plans…
Technology, the media, and content are the three most influential aspects affecting Indonesia’s advertising landscape according to Dentsu Strat CEO Janoe Arijanto. To be able to harness the emerging consumer patterns and preferences, agencies must understand the shift and pay attention to market behavior when addressing the needs of their clients. Television and print may…