Instagram for Business may have been launched in the United States in October 2013 but it has only just landed in Indonesia today, when the company sent out a sponsored post to Indonesian users announcing the imminent arrival of ads on the photo-sharing service.
The post, similar to the one sent out to American Instagram users in 2013, said, “In the coming weeks you will begin to see advertisements on Instagram. Ads will be labeled Sponsored. You can hide ads that you’re not interested in and adjust the types of ads you would like to see”.
By the time we saw the ad, it has already received more than 40,000 likes although when you drill down through the comments, it’s not exactly a rosy picture. There’s lots of negative responses complaining about being forced to see ads everywhere, saying Instagram is going bankrupt, having a bad feeling after the Facebook acquisition, and so on and so forth.
Native advertising means that ads on Instagram will look just like any other photo or video post but they will be clearly marked as ads. According to the company, the “aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands”.
As with native advertising from other networks, Instagram ads don’t necessarily have to be something that’s already been posted. Additionally, these posts will be much richer in content as Instagram allows ads to have multiple images in one post as well as web links.
As for how the company will distribute the ads, it is working with data from Facebook as well as other websites and apps that people visit or use, in addition to Instagram’s own data to determine what sort of ads will be shown to particular demographics so as to ensure relevance to the audience. Instagram also released its advertising API recently allowing select advertising partners to work much more closely with Instagram’s creative tools for advertisers.
While responses from the vocal Indonesian public may have skewed towards disapproval, advertisers in other countries have embraced the platform following positive responses.
Levi’s Instagram ads for example have helped the company to reach 7.9 million Americans and achieve a 24 point lift in ad recall. During the campaign, Instagram delivered two distinct Levi’s ads to 18-34 year olds in the United States and the company was “pleased with the results”.
Mercedes Benz USA couldn’t be happier with Instagram ads. General manager marketing services at Mercedes Benz USA Eric Jillard said, “with branding advertising on both Instagram and Facebook, site visits jumped more than 50%. Combine that with our direct response Facebook campaign and the impact on lift was tenfold”.
Instagram also recently said, “across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising”.
According to Brama Danuwinata, social and engagement lead at VML Qais Indonesia, “Instagram ads have been long awaited by many digital agencies, media agencies, and the brands themselves because previously they could only reach out through Instagram influencers without measurable performance”.
Given the popularity of Instagram among online sellers, Brama thinks that there may well be ads from them as well especially as they would want to increase their reach throughout the Instagram crowd. At this point however, Instagram may choose to work with select advertisers before opening the gates to everyone.
A post by Federal Marcos (yes, that’s his legal name) who goes by @basibanget on Twitter, claims that the first three brands in Indonesia to launch Instagram ads are dining guide company Open Rice, transport company Go-Jek, and online ticket booking site Traveloka.
The three are said to be among the top spenders on Facebook for Business in Indonesia which earned them the privilege to be part of the launch of Instagram for Business for Indonesia.
[header image by AdDiction]
January 18, 2020
January 16, 2020
January 16, 2020
January 15, 2020
January 14, 2020
January 14, 2020
— January 18, 2020
Addiction.id-Jakarta. Facebook dikabarkan membatalkan rencana membuat WhatsApp ditempeli iklan. Sebab, baru saja Facebook membubarkan tim yang mengembangkan layanan iklan di WhatsApp. Kendati begitu, Facebook masih berencana untuk memasukkan iklan pada fitur Status WhatsApp. Namun hingga saat ini, layanan pesan instan tersebut masih bebas iklan. Sebagaimana diberitakan The Wall Street Journal, juru bicara WhatsApp menolak berkomentar…
— January 16, 2020
Addiction.id-Jakarta. Bitdefender–peneliti di perusahaan keamanan siber–menemukan 17 aplikasi Android di Google Play yang riskan. Aplikasi ini menyuguhi iklan secara agresif di ponsel pengguna, bahkan ketika aplikasi tidak dijalankan. Kendati tidak jahat, mereka menggunakan cara untuk menyusup ke Google Play dan menghindari sistem pemeriksaan Google yang biasanya disertai malware. Modus aplikasi ini–yang mencari keuntungan dari iklan–setelah…
— January 16, 2020
Addiction.id-Jakarta. Anda memiliki binatang peliharaan yang sering ditinggal sendiri di rumah? Tak usah khawatir binatang kesayangan Anda bakal kesepian. Spotify telah meluncurkan daftar putar lagu khusus untuk binatang, saat pemiliknya tidak berada di rumah. Menurut Spotify, setidaknya 74% pemilik binatang peliharaan memperdengarkan musik kepada binatang kesayangannya. Dilansir Reuters pada Rabu (15/1), perusahaan streaming audio asal…
Yoga Adhitrisna was one of the biggest names that came out of the 2014 presidential campaign. He and his company, Berakar Komunikasi, had produced one of the most prominent and wildly popular materials in support of now President Joko Widodo. The Tintin-inspired campaign also propelled the company to be one of the most successful at…
Shortage of talent seems to be a never-ending issue for a lot of industries and within the advertising scene, this is especially so given the rise in alternative positions in the digital space requiring similar talents, in addition to the increasing number of companies within the industry itself. To combat this challenge, P3I Jakarta plans…
Technology, the media, and content are the three most influential aspects affecting Indonesia’s advertising landscape according to Dentsu Strat CEO Janoe Arijanto. To be able to harness the emerging consumer patterns and preferences, agencies must understand the shift and pay attention to market behavior when addressing the needs of their clients. Television and print may…