As we tweeted last Thursday, mobile network company Indosat announced the following day that it has selected Ogilvy & Mather as its creative agency from this point forward, replacing JWT which has served the company for the last four years.
Previously Indosat had been with DDB for eight years before appointing JWT back in 2010 along with Macs909. The two companies oversaw the rebranding of Indosat with a new logo in 2011 as well as the repositioning and rebranding of Indosat Mentari, the company’s premium pre-paid mobile service, in 2012.
“We thank JWT Indonesia which had collaborated well in helping Indosat to remain as the people’s choice”, Indosat’s chief marketing officer Loong Tuck Weng said in a statement.
Indosat, which is a member of the Ooredoo group, serves roughly 55 million mobile network subscribers, the majority of which are composed of prepaid services through Indosat Mentari and Indosat M3, while post paid subscribers are with Indosat Matrix. The company also maintains an ISP subsidiary, Indosat M2, communications infrastructure company Lintas Arta, as well as a handful of other subsidiary companies across the world.
We have contacted Ogilvy for comments on the appointment and will report back once we hear from them.
September 21, 2016
March 10, 2016
— September 21, 2016
Pada tanggal 18 Agustus 2016, Dewan Standar Akuntansi Keuangan Ikatan Akuntan Indonesia (DSAK IAI) mengeluarkan Exposure Draft Pernyataaan Standar Akuntansi Keungan (PSAK) 70: Akuntansi Aset dan Liabilitas Pengampunan Pajak, yang bertujuan untuk mengatur perlakuan akuntansi atas asset dan liabilitas yang timbul dari pengampunan pajak, sesuai dengan UU No. 11/2016 tentang “Pengampunan Pajak” Dalam ED PSAK…
— April 18, 2016
The road to Cannes Lions 2016 is now open and young creative professionals working in communications agencies are encouraged to apply to participate in the Young Lions competition to represent Indonesia.
— April 13, 2016
The biennial Asia Pacific Media Forum is back this year, scheduled to be held in Bali Nusa Dua Convention Center from 11 May until 13 May with dozens of speakers from the advertising, marketing, media, and communications industries as well as the technology sector.
Yoga Adhitrisna was one of the biggest names that came out of the 2014 presidential campaign. He and his company, Berakar Komunikasi, had produced one of the most prominent and wildly popular materials in support of now President Joko Widodo. The Tintin-inspired campaign also propelled the company to be one of the most successful at…
Shortage of talent seems to be a never-ending issue for a lot of industries and within the advertising scene, this is especially so given the rise in alternative positions in the digital space requiring similar talents, in addition to the increasing number of companies within the industry itself. To combat this challenge, P3I Jakarta plans…
Technology, the media, and content are the three most influential aspects affecting Indonesia’s advertising landscape according to Dentsu Strat CEO Janoe Arijanto. To be able to harness the emerging consumer patterns and preferences, agencies must understand the shift and pay attention to market behavior when addressing the needs of their clients. Television and print may…