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Getting Ready For Citra Pariwara Advertising Festival 2014

This year’s Citra Pariwara advertising festival is only days away, in fact, it will start this Wednesday with a series of seminars from 10 in the morning all the way to the evening. Featuring speakers ranging from highly regarded communications professionals to creative intellects, the seminars are surely not to be missed. With more than 1350 entries to the festival, it is also set to be the most contested ever.

We spoke to Henry Manampiring earlier who explained the theme to this year’s event. Anne Ridwan gave her insights into the selection of award judges, while Sherly Basri discussed the format of the event. Dini Makmun recently gave a preview of the seminars.

The festival will kick off with a session from Gina Wibowo who worked with a number of consumer goods companies such as Mead Johnson, Bayer, Kapal Api, and Gudang Garam. She will talk about the role of creativity and execution in generating valuable returns. Millward Brown’s managing director for Indonesia, Mark Chamberlain follows with a talk about consumer insights just before lunch time.

TBWA Malaysia’s ECD VJ Anand will pick up after lunch in a topic about creativity before Ben Lightfoot, recently appointed as acting managing director for Publicis Asia in Indonesia, takes us through a journey on imagination. Carat Malaysia CEO Bala Pomaleh will present his thoughts on optimizing media investments as the final seminar session for the day.

Elsewhere outside of the seminar venue, Kemal Arsjad of Lynxfilms will talk about his new venture, MacroAd, which recently collaborated with the state train company to install LCD screens on Jakarta’s commuter line trains to display real time train information.

There will also be a session with Creative Circle Indonesia about the recent political campaigns in which much of the content originated from the voters themselves.

On Thursday, John Galvin from Oriental Post will raise the issue of leveraging technology in creating impact while Saatchi & Saatchi’s Richard Nicoll will dispense his expertise as a leader in shopper marketing to help brands close the sale on retail level.

For CEO of Dentsu Möbius James Hawkins, times have changed and agencies must adapt. The increasing adoption of digital interactivity among consumers will force agencies to learn new things and retool their approach in meeting market demands.

To close the seminar series, Leo Burnett’s Brian Capel wants to bring together agencies and brands and remind them that at the end of the day, producing an effective piece of work is all about collaboration.

As for the awards, this is setting up to be one of the more exciting years in Indonesia’s advertising industry with promising student talents set to break in to the field and the recent Young Spikes achievement by TBWA. Over 1350 entries in 15 categories, who will bring home the agency of the year award? Tune in to our Twitter and Instagram feeds and find out on Friday night.

About author

Aulia Masna

Pretty much anything you want to do in life involves a pitch, so why not dig deeper into the world where everything hinges on the pitch? Advertising is not just an industry, it's a lifeline of many industries. See it, love it, hate it, embrace it, criticize it, do it.

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