Fortune Indonesia last week announced that it has secured the Ramadan campaign for tobacco company Djarum. With a relationship dating back to 2000, Fortune and Djarum have collaborated multiple times for this particular campaign and it was a home coming of sorts as the campaign had been handled by other agencies in recent years.
“The pitching victory is so special because Djarum is one of the key accounts of Fortune Indonesia”, said Aris Boediharjo, CEO of Fortune Indonesia.
While Fortune is no stranger to the campaign, the company said that it will remain a challenge. According to Fortune senior creative director Gatot R. Gutama, “the more often Fortune is entrusted, the more challenged we are to provide better works than the previous. Hopefully Hikmah Puasa Djarum 2015 can leave an imprint on the hearts of public”.
Djarum’s 2015 Ramadan campaign will be Fortune’s eighth occasion since the year 2000. In addition to TV commercials, the campaign of Hikmah Puasa Djarum is also promoted through a variety of media including activation and digital activities.
In 2014 the campaign was handled by Celsius Creative Communications.
[header image Hikmah Puasa Djarum 2014 TVC]
September 21, 2016
March 10, 2016
— September 21, 2016
Pada tanggal 18 Agustus 2016, Dewan Standar Akuntansi Keuangan Ikatan Akuntan Indonesia (DSAK IAI) mengeluarkan Exposure Draft Pernyataaan Standar Akuntansi Keungan (PSAK) 70: Akuntansi Aset dan Liabilitas Pengampunan Pajak, yang bertujuan untuk mengatur perlakuan akuntansi atas asset dan liabilitas yang timbul dari pengampunan pajak, sesuai dengan UU No. 11/2016 tentang “Pengampunan Pajak” Dalam ED PSAK…
— April 18, 2016
The road to Cannes Lions 2016 is now open and young creative professionals working in communications agencies are encouraged to apply to participate in the Young Lions competition to represent Indonesia.
— April 13, 2016
The biennial Asia Pacific Media Forum is back this year, scheduled to be held in Bali Nusa Dua Convention Center from 11 May until 13 May with dozens of speakers from the advertising, marketing, media, and communications industries as well as the technology sector.
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