Digital Agency Growmint Hires Lembu Wiworojati as Creative Director

Lembu Wiworojati | courtesy Growmint

Lembu Wiworojati | courtesy Growmint

Digital agency Growmint has announced the hiring of Lembu Wiworojati as its new creative director. The former singer of the band clubeighties has been plying his trade in the advertising industry across multiple agencies since 1998 when he joined Saatchi & Saatchi as senior art director.

“We’re happy to announce Lembu as a part of the Growinc family. We believe Lembu will strengthen our creative team to support our clients’ business performance”, said Ridhi Mahendra, CEO of Growinc Indonesia, the parent company of Growmint.

The company also announced that Wiworojati will lead the integrated collaboration between Growmint and Growinc Indonesia’s other business entities, NonFiction and AdLabs, which deal with measuring and monitoring consumer behavior, creating multi-channel strategies, and data analytics.

“I am excited to be a part of this great team and improve Growmint’s quality of service, as well as provide effective business impacts for our partners through innovative campaigns”, Wiworojati said.

Prior to joining Growmint, which was established in 2012, Wiworojati was most recently part of Hakuhodo Squad and THECLRST as creative director. He also served in the same position for Fortune Indonesia and had a long stint as the senior art director for JWT. Aside from his career in the advertising and music industries, he is also a long time radio host, currently with CosmopolitanFM in Jakarta.

Royal Canin extends relationship with Growmint
Alongside the hiring announcement, Growmint has also managed to retain Royal Canin as its client for at least another year. “Royal Canin is one of the most iconic brands that captures the hearts of pet lovers worldwide. We are excited to be still working with them in the next year ahead,” Mahendra said about the retention.

Growmint is tasked with developing the digital communications strategy for Royal Canin including maintaining social media presence, developing and executing digital activation campaign, and designing a comprehensive digital media plan.

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Aulia Masna

Pretty much anything you want to do in life involves a pitch, so why not dig deeper into the world where everything hinges on the pitch? Advertising is not just an industry, it's a lifeline of many industries. See it, love it, hate it, embrace it, criticize it, do it.

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