After a long and illustrious career as a strategist with major advertising agencies in Indonesia, Paramitha Mohamad left her post at Lowe Indonesia last year to launch Communication For Change, a communications consultancy company, with Misty Diansharira Saptoro, her partner at Lembaga Bantuan Kreatif.
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Netflix is now available in Indonesia. The surprising announcement came overnight during the Consumer Electronics Show in Las Vegas in which Netflix CEO Reed Hastings revealed that the ad-free online video subscription service is now available in 130 new countries.
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Path, the personal social network owned by Kakao, today released a list of what trended in 2015 among Path users. The company separated the list into trends of global interest and those specific to Indonesia. Among the list are the top songs, movies, books, malls, most photographed spots, and restaurants that Path users have checked…
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Between August and September Indosat Ooredoo ran an interesting, and sometimes puzzling series of trips under the banner Brikpiknik. The travel series involved sending groups of people to various destinations across Java and Bali and inviting them to create a boatload of multimedia content.
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Television advertising in Indonesia took a nosedive in 2015 with the economy growing slower than anticipated. With a three weeks to go in 2015, television advertising monitoring company Sigi Kaca Pariwara reports that the industry is still short more than Rp 30 trillion (US$ 2.1 billion) to match last year’s achievement and it’s only going…
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In the battle to reach the consumers for this week’s annual National Online Shopping Day, Bukalapak marketplace released a video ad on YouTube which reached nearly a million views in just three days. The seemingly self produced video was also accompanied by a print ad on the Kompas daily newspaper today.
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Twitter has released its annual Indonesia #YearOnTwitter for 2015 in a blog post by country business head Roy Simangunsong. While Twitter in 2014 was dominated by politics thanks to being an election year, this year there wasn’t such a dominant topic. The primary conversations ranged from religion to politics, death of a celebrity, sports, and…
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The marketing efforts of deodorant brand Rexona is getting a boost after Mirum Indonesia picked up digital duties for the Unilever brand. The agency’s press release notes that it now handles 10 of the consumer goods company’s brands in the country.
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Recently there had been rumors that WPP’s Grey Group is winding down its operations in Indonesia. To have one of the world’s oldest advertising groups shut down in a still growing market is unheard of and would be a significant blow to the industry. To shed some light on this we had a chat with…
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International agencies dominated the Indonesian advertising industry’s night of nights. At Citra Pariwara 2015, J. Walter Thompson Jakarta emerged victorious as Agency of the Year following a flood of entries from the company with its work for Nikon and Angkasa Pura being the best awarded entries of the year.
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Addiction.id-Jakarta. Menjadi masyarakat bermobilitas tinggi di era ini merupakan suatu tantangan. Terlebih menyoal menajemen waktu untuk makan. Tak jarang, banyak orang yang nyaris mengabaikan makan. Melihat fenomena itu, GrabFood hadir untuk mendukung setiap orang demi mewujudkan Gerakan Jangan Lupa Makan di tanah air. Sebagaimana umumnya diketahui, makanan merupakan sumber energi utama untuk beraktivitas dalam kehidupan…
Addiction.id-Jakarta. Facebook dikabarkan membatalkan rencana membuat WhatsApp ditempeli iklan. Sebab, baru saja Facebook membubarkan tim yang mengembangkan layanan iklan di WhatsApp. Kendati begitu, Facebook masih berencana untuk memasukkan iklan pada fitur Status WhatsApp. Namun hingga saat ini, layanan pesan instan tersebut masih bebas iklan. Sebagaimana diberitakan The Wall Street Journal, juru bicara WhatsApp menolak berkomentar…
Addiction.id-Jakarta. Bitdefender–peneliti di perusahaan keamanan siber–menemukan 17 aplikasi Android di Google Play yang riskan. Aplikasi ini menyuguhi iklan secara agresif di ponsel pengguna, bahkan ketika aplikasi tidak dijalankan. Kendati tidak jahat, mereka menggunakan cara untuk menyusup ke Google Play dan menghindari sistem pemeriksaan Google yang biasanya disertai malware. Modus aplikasi ini–yang mencari keuntungan dari iklan–setelah…
Yoga Adhitrisna was one of the biggest names that came out of the 2014 presidential campaign. He and his company, Berakar Komunikasi, had produced one of the most prominent and wildly popular materials in support of now President Joko Widodo. The Tintin-inspired campaign also propelled the company to be one of the most successful at…
Shortage of talent seems to be a never-ending issue for a lot of industries and within the advertising scene, this is especially so given the rise in alternative positions in the digital space requiring similar talents, in addition to the increasing number of companies within the industry itself. To combat this challenge, P3I Jakarta plans…
Technology, the media, and content are the three most influential aspects affecting Indonesia’s advertising landscape according to Dentsu Strat CEO Janoe Arijanto. To be able to harness the emerging consumer patterns and preferences, agencies must understand the shift and pay attention to market behavior when addressing the needs of their clients. Television and print may…
