After a long and illustrious career as a strategist with major advertising agencies in Indonesia, Paramitha Mohamad left her post at Lowe Indonesia last year to launch Communication For Change, a communications consultancy company, with Misty Diansharira Saptoro, her partner at Lembaga Bantuan Kreatif.
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Netflix is now available in Indonesia. The surprising announcement came overnight during the Consumer Electronics Show in Las Vegas in which Netflix CEO Reed Hastings revealed that the ad-free online video subscription service is now available in 130 new countries.
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Path, the personal social network owned by Kakao, today released a list of what trended in 2015 among Path users. The company separated the list into trends of global interest and those specific to Indonesia. Among the list are the top songs, movies, books, malls, most photographed spots, and restaurants that Path users have checked…
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Between August and September Indosat Ooredoo ran an interesting, and sometimes puzzling series of trips under the banner Brikpiknik. The travel series involved sending groups of people to various destinations across Java and Bali and inviting them to create a boatload of multimedia content.
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Television advertising in Indonesia took a nosedive in 2015 with the economy growing slower than anticipated. With a three weeks to go in 2015, television advertising monitoring company Sigi Kaca Pariwara reports that the industry is still short more than Rp 30 trillion (US$ 2.1 billion) to match last year’s achievement and it’s only going…
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In the battle to reach the consumers for this week’s annual National Online Shopping Day, Bukalapak marketplace released a video ad on YouTube which reached nearly a million views in just three days. The seemingly self produced video was also accompanied by a print ad on the Kompas daily newspaper today.
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Twitter has released its annual Indonesia #YearOnTwitter for 2015 in a blog post by country business head Roy Simangunsong. While Twitter in 2014 was dominated by politics thanks to being an election year, this year there wasn’t such a dominant topic. The primary conversations ranged from religion to politics, death of a celebrity, sports, and…
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The marketing efforts of deodorant brand Rexona is getting a boost after Mirum Indonesia picked up digital duties for the Unilever brand. The agency’s press release notes that it now handles 10 of the consumer goods company’s brands in the country.
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Recently there had been rumors that WPP’s Grey Group is winding down its operations in Indonesia. To have one of the world’s oldest advertising groups shut down in a still growing market is unheard of and would be a significant blow to the industry. To shed some light on this we had a chat with…
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International agencies dominated the Indonesian advertising industry’s night of nights. At Citra Pariwara 2015, J. Walter Thompson Jakarta emerged victorious as Agency of the Year following a flood of entries from the company with its work for Nikon and Angkasa Pura being the best awarded entries of the year.
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Addiction.id-Jakarta. Gugus Tugas Pemantauan Pemberitaan, Penyiaran, dan Iklan Kampanye Pilkada 2020 telah dibentuk. Hal tersebut menyusul penandatanganan Keputusan Bersama tentang Pengawasan dan Pemantauan Pemberitaan, Penyiaran, dan Iklan Kampanye Pilkada 2020 melalui Lembaga Penyiaran, Perusahaan Pers Cetak, dan Siber–antara Badan Pengawas Pemilu (Bawaslu) bersama Komisi Pemilihan Umum (KPU), Komisi Penyiaran Indonesia (KPI), dan Dewan Pers, “Penandatanganan…
Addiction.id-Jakarta. Iklan produk susu formula di Indonesia dilakukan tidak pantas. Demikian penilaian Badan Anak PBB (UNICEF). Badan ini mengatakan iklan telah memberi informasi yang salah. Alih-alih menginformasikan pentingnya ASI bagi anak, iklan justru mempromosikan pengganti ASI. Kepala Bagian Nutrisi UNICEF Indonesia Jee Hyun Rah melihat bahwa promosi produk tersebut ditawarkan langsung kepada ibu yang menyusui…
Addiction.id-Jakarta. Layanan streaming Disney+ Hotstar akan hadir di Indonesia pada 5 September mendatang. Perusahaan milik Walt Disney ini menggaet Telkomsel dan memberi paket langganan murah. Kendati begitu, perusahaan belum membeberkan biaya paket langganannya dengan rinci. President The Walt Disney Company APAC, Uday Shankar, menyebut Indonesia sebagai pasar pertama di Asia Tenggara yang merilis Disney+ Hotstar….
