The road to Cannes Lions 2016 is now open and young creative professionals working in communications agencies are encouraged to apply to participate in the Young Lions competition to represent Indonesia.
Continue Reading ...
The biennial Asia Pacific Media Forum is back this year, scheduled to be held in Bali Nusa Dua Convention Center from 11 May until 13 May with dozens of speakers from the advertising, marketing, media, and communications industries as well as the technology sector.
Continue Reading ...
Opera has jumped on the ad-blocking wagon today by including the feature in the latest developer release of the Opera browser for computers. The company claims that it will improve browsing speed significantly.
Continue Reading ...
Twitter’s user growth is suffering according to the company’s latest financial report but Twitter’s role as the place for breaking news, hot takes, instant reactions, live commentaries, and direct reporting remains as strong and sought after as ever while advertisers are excited over its new brand oriented features.
Continue Reading ...
For its Valentine’s Day campaign Nissan released a video on YouTube which resembles more like those heart wrenching tearjerker ads that we see from Thailand. The video is part of Nissan’s Love Route program promoting a fun filled day trip with the family.
Continue Reading ...
Indonesia’s Tourism Ministry today launched a new campaign for domestic tourism aimed at cinema goers to get them to travel and see the different sites in Indonesia. The cinema ads will carry the Pesona Indonesia brand and showcase more than a dozen destinations and travel stories.
Continue Reading ...
Indonesians love flash sales and they love ice cream even more. Combined with the increasingly popular on-demand style services, online grocery service Happy Fresh and Wall’s Cornetto are looking to capitalize on this marketing bonanza ahead of Valentine’s Day by offering free or 50% off ice creams for lucky customers.
Continue Reading ...
Instagram is finally allowing everyone to have multiple accounts in its mobile apps. The company had been testing the feature since November in its Android app but now it’s been officially launched on both Android and iOS.
Continue Reading ...
Unilever Indonesia’s Lifebuoy has launched a health app called Berbagi Sehat (Share Health) in collaboration with health portal KlikDokter.com. The Android app allows parents to detect and determine possible symptoms of illnesses, create a health diary for their children, and be aware of potential disease or viral outbreaks in the neighborhood.
Continue Reading ...
Digital agency Growmint has announced the hiring of Lembu Wiworojati as its new creative director. The former singer of the band clubeighties has been plying his trade in the advertising industry across multiple agencies since 1998 when he joined Saatchi & Saatchi as senior art director.
Continue Reading ...
Addiction.id-Jakarta. Sebagian pengguna internet di Indonesia melakukan Ad Blocker atau penyaringan iklan. Persentasenya sebesar 56,8%. Angka ini menempatkan Indonesia sebagai negara peringkat pertama di dunia yang melakukan penyaringan iklan. Demikian hasil riset We are Social pada Januari 2021. Sekadar informasi, We are Social adalah agensi kreatif yang kerap menyurvei lingkup dunia maya dengan skala global,…
Addiction.id-Jakarta. Usaha Tokopedia untuk tetap relevan dan mengikuti tren masyarakat membikin popularitasnya kian mendulang di 2021 ini. Diketahui, data terbaru SimilarWeb menunjukkan bahwa Tokopedia merupakan platform belanja online yang paling banyak dikunjungi di Indonesia sepanjang Januari 2021. Head of Brand and Social Media Tokopedia Raditya Beer mengungkapkan bahwa pihaknya memang selalu punya inisiatif dan sesuai…
Addiction.id-Jakarta. Influencer marketing terbukti efektif menjangkau para konsumen di era digital ini. Hal ini bahkan diperkuat oleh data dari AnyTag 2020, yang menyebutkan bahwa influencer marketing memiliki kinerja yang sangat baik dalam konten-konten di bidang makanan, kecantikan, elektronik, FMCG, dan travel. Tak ayal data menunjukkan demikian, sebab teknologi digital dan penetrasi internet yang tinggi di…
