The road to Cannes Lions 2016 is now open and young creative professionals working in communications agencies are encouraged to apply to participate in the Young Lions competition to represent Indonesia.
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The biennial Asia Pacific Media Forum is back this year, scheduled to be held in Bali Nusa Dua Convention Center from 11 May until 13 May with dozens of speakers from the advertising, marketing, media, and communications industries as well as the technology sector.
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Opera has jumped on the ad-blocking wagon today by including the feature in the latest developer release of the Opera browser for computers. The company claims that it will improve browsing speed significantly.
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Twitter’s user growth is suffering according to the company’s latest financial report but Twitter’s role as the place for breaking news, hot takes, instant reactions, live commentaries, and direct reporting remains as strong and sought after as ever while advertisers are excited over its new brand oriented features.
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For its Valentine’s Day campaign Nissan released a video on YouTube which resembles more like those heart wrenching tearjerker ads that we see from Thailand. The video is part of Nissan’s Love Route program promoting a fun filled day trip with the family.
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Indonesia’s Tourism Ministry today launched a new campaign for domestic tourism aimed at cinema goers to get them to travel and see the different sites in Indonesia. The cinema ads will carry the Pesona Indonesia brand and showcase more than a dozen destinations and travel stories.
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Indonesians love flash sales and they love ice cream even more. Combined with the increasingly popular on-demand style services, online grocery service Happy Fresh and Wall’s Cornetto are looking to capitalize on this marketing bonanza ahead of Valentine’s Day by offering free or 50% off ice creams for lucky customers.
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Instagram is finally allowing everyone to have multiple accounts in its mobile apps. The company had been testing the feature since November in its Android app but now it’s been officially launched on both Android and iOS.
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Unilever Indonesia’s Lifebuoy has launched a health app called Berbagi Sehat (Share Health) in collaboration with health portal KlikDokter.com. The Android app allows parents to detect and determine possible symptoms of illnesses, create a health diary for their children, and be aware of potential disease or viral outbreaks in the neighborhood.
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Digital agency Growmint has announced the hiring of Lembu Wiworojati as its new creative director. The former singer of the band clubeighties has been plying his trade in the advertising industry across multiple agencies since 1998 when he joined Saatchi & Saatchi as senior art director.
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Addiction.id-Jakarta.Tak hanya kejayaan di lapangan yang bisa didapat atlet top kelas dunia. Seiring prestasinya, mereka juga mampu memperoleh pendapatan super melimpah. Menariknya, bukan pendapatan rutin dari klub yang menjadi income terbesar. Bagi para juara itu, pemasukan terbanyak justru mereka dapatkan sebagai bintang iklan dan endorser. Para atlet juara itu memang memiliki pendapatan iklan yang luar…
Addiction.id-Jakarta. Media sosial telah menjadi bagian besar dari kehidupan dalam 5-6 tahun terakhir, dan industri periklanan dapat mengambil kesempatan untuk ikut dalam gempita dunia sosial media. Beberapa platform media sosial terkenal muncul, misalnya Facebook, yang hadir 2004, Twitter yang muncul dua tahun kemudian, atau Instagram yang lahir belakangan di 2010. Namun, sangat sedikit dari kampanye…
Addiction.id-Jakarta. Black Friday, jika diterjemahkan secara harfiah adalah Jumat Hitam. Namun menurut sejarahnya, nama Black Friday adalah untuk menggambarkan bahwa keuntungan tertinggi yang didapat oleh banyak toko itu terjadi pada hari Jumat tersebut. Kata Black (Hitam) sendiri mengacu pada warna tinta hitam dalam laporan keuangan yang berarti untung. Jika tinta merah berarti merugi. Tradisi ini…
Yoga Adhitrisna was one of the biggest names that came out of the 2014 presidential campaign. He and his company, Berakar Komunikasi, had produced one of the most prominent and wildly popular materials in support of now President Joko Widodo. The Tintin-inspired campaign also propelled the company to be one of the most successful at…
Shortage of talent seems to be a never-ending issue for a lot of industries and within the advertising scene, this is especially so given the rise in alternative positions in the digital space requiring similar talents, in addition to the increasing number of companies within the industry itself. To combat this challenge, P3I Jakarta plans…
Technology, the media, and content are the three most influential aspects affecting Indonesia’s advertising landscape according to Dentsu Strat CEO Janoe Arijanto. To be able to harness the emerging consumer patterns and preferences, agencies must understand the shift and pay attention to market behavior when addressing the needs of their clients. Television and print may…
