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  • john galvin cp2014

    John Galvin: Improving Creativity With Technology

    Technology changes and it shapes the industry for the good and bad. Using examples of ads from 1989 and comparing it to the contemporary advertising forms, John Galvin of Oriental Post Group explains the different approaches people used to make advertising more effective.

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  • VJ Anand

    VJ Anand: Let’s Change The Way We Work

    People’s behaviors change, but agencies often don’t. The proliferation of gadgets and social media have provided individuals with powerful tools to redefine themselves and this significant change is something that has caught many brands and agencies off guard. Many companies are having difficulties adjusting but it’s inevitable and crucial that they change to remain relevant. TBWA Malaysia’s VJ Anand spoke…

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  • BEN

    Ben Lightfoot: Embrace the Data

    Speaking as a board member of the Effie Awards, Ben Lightfoot introduced how data can help creativity in delivering proven results. In a dynamic world where data is abundant and innovation moves forward at a back-breaking pace, agencies need to keep up through measurements.

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  • henry manampiring – gina wibowo

    Gina Wibowo: Be Creative, Be Bold

    Gina Wibowo unfortunately had an accident prior to the event, which required some serious medical attention but surprisingly she decided to maintain her commitment to speaking at Citra Pariwara, and for that we extend our deepest and utmost respect and gratitude. In her session, she spoke about the role of creativity in every aspect of advertising.

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  • Mark Chamberlain

    Mark Chamberlain: Effectiveness Needs Creativity

    Due to last minute scheduling change, Millward Brown’s Mark Chamberlain ended up being the first speaker of the day and he spoke about building an effective campaign through the use of consumer insights, especially using his company’s product, Link. He explaining how Link can help in creating more meaningful ads and differentiate the brand from the rest of…

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  • twitter analytics

    How Does Twitter Analytics Affect Influencers?

    One of the biggest issues when it comes to social media marketing is how to measure the impact and reach of social media campaign. Until recently most brand campaigns on Twitter rely on arbitrary measurement, uncertain calculations, or pay handsomely for tools that have the ability to quantify activities on Twitter to determine effectiveness. Twitter’s…

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  • Young Spikes Indonesia 2014

    Young Spikes Indonesia 2014

    While this year’s Young Spikes competition in Singapore have three categories, Indonesia will be represented in just two. Integrated, and Media. Arya Richir and Defri Dwipaputra from Dentsu Strat will be competing in the Integrated category while Wisnu Satya Putra and Lila Thalita from TCP-TBWA will enter the Media category. With Cannes Lions Festival chairman…

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  • Irfan Ramli

    Halal bi Halal P3I Jakarta

    On August 21 the Jakarta chapter of Persatuan Perusahaan Periklanan Indonesia (P3I) or the Association of Indonesian Advertising Companies, held a social gathering for its members at the Ritz Carlton Glasshouse at Pacific Place following the end of Ramadan.

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