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    Why Spending on Digital Remains Very Small in Indonesia

    Indonesia is undoubtedly at the forefront of digital possibilities. The population is dominated by millennials, Internet connectivity is primarily mobile, technology oriented entrepreneurship and jobs are growing, and there is insatiable appetite for anything online from e-commerce to social. The country is full of potentials and opportunities abound in the digital space. So why don’t…

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    Importance of Social Currency in Social Media Marketing

    In the world of social media marketing, the word viral is stress-inducing yet desperately desired. No digital marketing strategist, expert, practitioner have ever able to pinpoint the exact formula to guarantee content virality success. There are indications, logic reasoning, even steps pointing out to how content goes viral; but clear cut success formula? There is…

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    Anak Ahensi Should Learn to Make Their Own Coffee

    The predictions and forecasts about how the advertising industry was changing ended up turning into reality but the busiest employees at agencies remain the same group of people all these years, the office boys. It’s been said that the transformation of agencies has come to full circle. As the first agencies in the world started…

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    How Would You Promote Indonesia as a Tourist Destination?

    This may sound harsh and cold, but destination branding is ultimately an effort to market a nation to the world –allowing the practice to treat culture, people, amazing sceneries, and natural resources as commodities to lure visitors. When a destination puts out a video showing the best side of their culture, food, and amazing sceneries,…

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    Brian Charles Capel: Building Trust and Understanding

    Leo Burnett’s Brian Charles Capel concluded our seminar series with a talk about developing great ideas through client and agency partnership. Agencies want to create great campaigns that win the heart of the people, and clients want to increase sales. For this purpose, it’s useful to think of client – agency relationship like how life…

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    James Spendlove Hawkins: Storytelling Across Platforms

    As an experienced digital marketer, James Spendlove Hawkins talked about the great marketing revolution in the context of the digitization of the world. This doesn’t mean that the rules have changed, though. Instead, the power of creative storytelling and engaging stories has become more prevalent than ever. Highlighting the changes of media fragmentation and consumer…

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    Richard Nicoll: Ideas That Lead Directly To Sales

    There’s a tension between creativity, effectivity measurement, and sales, but for Saatchi & Saatchi’s shopper marketing guy Richard Nicoll, they all boil down to how you think about these things and the fact that it all leads to sales, so why not do it up front?

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