In November VML QAIS launched what it claims to be Indonesia’s first Instagram photo hunt as part of the activation campaign for Aqua, Danone’s bottled water brand. The aim of the multi-part photo hunt is to reinforce the idea of keeping proper hydration levels to maintain focus and concentration. Participants are offered a number of different prizes for each stage of the challenge.
The activities required participants to follow Aqua’s official Instagram account and the instructions given there to take part in the scavenger hunt, the clues and further instructions of which are contained in a different account. Participants must discover hidden objects scattered across several images and notify the admin once they have found them.
Sudah siap mengikuti tantangan pertama untuk petualangan Toni Soehari di Mars? Ini caranya: 1.Follow @sehatAQUA 2.Kunjungi @AdaAQUA_TonidiMars 3.Mulai petualanganmu dengan mencari gambar Toni Soehari mendarat di Mars, lalu ikuti petunjuk yang ada di captionnya.
A photo posted by sehataqua (@sehataqua) on
For Aqua’s brand manager Gistang Nababan, this scavenger hunt is an important move for the brand to deliver “good quality branded content” on Instagram and differentiate itself from other brands and uses of social media.
Piotr Jakubowski, head of digital at VML Qais Indonesia said, “We are always striving to explore new ways of leveraging popular platforms, such as the CocaPina Bookmarklet game and keyword pre-roll ads, and this campaign is yet another example of innovation in action.”
September 21, 2016
March 10, 2016
— September 21, 2016
Pada tanggal 18 Agustus 2016, Dewan Standar Akuntansi Keuangan Ikatan Akuntan Indonesia (DSAK IAI) mengeluarkan Exposure Draft Pernyataaan Standar Akuntansi Keungan (PSAK) 70: Akuntansi Aset dan Liabilitas Pengampunan Pajak, yang bertujuan untuk mengatur perlakuan akuntansi atas asset dan liabilitas yang timbul dari pengampunan pajak, sesuai dengan UU No. 11/2016 tentang “Pengampunan Pajak” Dalam ED PSAK…
— April 18, 2016
The road to Cannes Lions 2016 is now open and young creative professionals working in communications agencies are encouraged to apply to participate in the Young Lions competition to represent Indonesia.
— April 13, 2016
The biennial Asia Pacific Media Forum is back this year, scheduled to be held in Bali Nusa Dua Convention Center from 11 May until 13 May with dozens of speakers from the advertising, marketing, media, and communications industries as well as the technology sector.
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